OptiFreeze has achieved a breakthrough result with cut flowers – specifically with roses. Our innovative technology can extend the life time of roses significantly with a potential to have a significant impact on the market for cut flowers.
OptiFreeze started to work with roses at the beginning of May 2019. The learnings from other projects contributed to this breakthrough after several positive test results with roses. Cut flowers like roses have a short life expectancy since they mostly have a long journey from the farms into our vases at home. The type of roses OptiFreeze work with