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A Nordic paint company launches a new collection to protect endangered species

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Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species – such as giant panda, Siberian tiger and snowy owl. Tikkurila donates one euro per sold product to the protection of endangered animals.
According to an environmental report by the United Nations*, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost.

Nine colors, nine threatened animal species

As the name suggests, the colors included in Tikkurila’s Endangered Colors

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Source: A Nordic paint company launches a new collection to protect endangered species

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