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Altia invests in innovative sparkling glögg and begins cooperation with the award-winning Glöet

Altia and the Von Elk Company, known for Glöet, the most popular sparkling glögg in the Nordic countries, are embarking on cooperation spanning the Nordic and Baltic countries.  As of 1 October, Altia will become the exclusive representative of Von Elk’s brands in the Nordic and Baltic countries, as well as in travel retail. The cooperation covers sales, marketing, distribution and product development.
As part of the cooperation, Altia will invest in the Von Elk Company and becomes a minority shareholder in the company. The investment will be used for the development of Von Elk’s business to

Source: Altia invests in innovative sparkling glögg and begins cooperation with the award-winning Glöet

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