The live video company Bambuser takes the step into the beauty segment with CAIA Cosmetics as a new partner. CAIA Cosmetics implements Live Video Shopping on its own platform and retrieves the element from social media, an important step in their long-term strategy for developing their business.
Today, the influencer-driven makeup brand CAIA Cosmetics publishes its first Live Video Shopping broadcast via caiacosmetics.com. The partnership marks Bambuser’s first step into the beauty segment, a segment with great potential.
“I see Live Video Shopping as an innovative and exciting tool to