Homely loungewear you can wear for popping out to the shops, style intact? It’s about to roll out. October will see the launch of KappAhl’s latest trend innovation – the kay/day loungewear collection in more sustainable materials.
“Loungewear and kay/day are based on a phenomenon more than a trend. Rest and relaxation, a mindfulness about the need to tune out, chill and make time for reflection in a fast-paced world. With kay/day, the emphasis is on soft and gentle materials and colours,” says Sophie Lilja Angin, Head of Design and Purchasing in the lingerie and homewear department.