“It is with great sadness that we have received the tragic information that Jonas af Jochnick has passed away. As late as yesterday, he was in the office full of enthusiasm and ideas for new projects and initiatives, and today he has left us fast and unexpectedly. He will always be a part of Oriflame’s world and values”, Magnus Brännström, CEO of Oriflame Holding AG, comments.
The brothers Jonas and Robert of Jochnick founded Oriflame Cosmetics 50 years ago. Jonas has since been active in various positions in the company and for many years a member of the company’s board, an assignment