The Gaming Innovation Group (GiG) entered a long-term agreement with Slotbox Limited in October. The partnership will provide an iGaming platform to the Dublin-based group and create an omnichannel solution for the new online casino.

Creating better online and offline experiences

The casino operator will rely on the front-end development tools of GiG under the Slotbox brand name. It will help in creating better offline and online experiences for the user. Coastline Gaming is one of the leading casino and gaming operators in Ireland. It is working to founding Slotbox Limited which boasts of eight premier brick and mortar locations across the country. The online presence in partnership with GiG will help them prepare and compete in the digital space, which is growing at an exponential rate.

In the last few years, GiG has emerged as one of the leading online gaming providers in the iGaming sector. The company focuses exclusively on B2B services. Last month, it announced its breakthrough in the Hungarian iGaming scene by striking a deal with a land-based casino operator- Casino Win. Its contract with Hard Rock International ended recently which opened up several new opportunities in the US for the iGaming company. The Slotbox deal adds another milestone for the company.

The details of the partnership

The two firms have signed a fixed purchase as well as a shard structure on future fees. The deal will start having a positive impact on the revenues of GiG by next year. The casino is expected to go live by the end of 2020. Ireland is one of the upcoming gaming markets in the country. Betfair and Paddy Power already have a presence here but most other casino operators are still lagging behind.

GiG’s chief executive officer Richard Brown commented on the launch and said,

“Partnering with Slotbox, who has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties. We look forward to delivering their online solution and omnichannel experience to their customers. I am confident that the two companies’ alignment in player first focus will drive a top-class product and further enhance GiG’s track record of extending land-based gaming operations online.”

Online markets are growing in the US with more states opening up their legal online markets. Sports betting and online casino laws are changing across the country while online gambling is becoming more popular by the day.