Scientific Games has completed the integration of Blue Ribbon’s customizable jackpot solution to their OpenGaming platform, the company announced on Thursday.

Scientific Games’ collaboration with the software provider would enable their partner operators across regulated markets to customize jackpots within games.

Customizable Jackpot

The company has already its first OpenGaming customer to try the marketing tool.

Kaizen Gaming brand Stoiximan has already completed a seamless integration of Blue Ribbon’s software to their slots, which received positive feedback from their players.

The software will become available to all Scientific Games customers in the coming months.

Amir Askarov, Co-Founder & CEO of BlueRibbon, considered their collaboration with Scientific Games as a huge deal for the company. He pointed out that their partner’s extensive market reach would put them in a favorable position.

“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”

Something fresh

Dylan Slaney, SVP Gaming, Digital at Scientific Games, also echoed the same sentiments with regards to their newly-minted partnership with Blue Ribbon. Scientific Games executives also believed the integration of Blue Ribbon’s customizable jackpot software brings something fresh to the table for their patrons.

“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise,” Slaney stated.

Scientific Games have closed several strategic deals in the past weeks, including their recent agreement with Blue Ribbon and Genius Sports. The launch of its OpenGaming platform has brought positive results for the Company, who just recorded an increase of 6.4 percent increase in share value.