VBET has entered into a distribution deal with horse and greyhound racing premium content provider XB NET, the company announced on Thursday.

Powered by BetConstruct, VBET now gains access to XB NET’s exclusive content of live pictures, data, and betting services from a network of over 50 North American tracks.

Rapid Cycle of Betting Opportunity

Europe’s flagship sportsbook and live casino company aim to increase the digital dwell-time for their new and existing customers by providing them with an endless stream of betting opportunities. XB NET makes this possible by populating VBET’s programming timetable with a daily schedule of engaging content.

XB NET’s end-to-end solution covers around 90 percent of racing in the United States and grants its partners exclusive access to these races and prestigious racing events like Belmont and Preakness Stakes – the Triple Crown racing event. XB NET’s coverage of high-stakes racing events also includes Pegasus World Cup and the just-concluded Breeders’ Cup.

Over two days at the Breeders’ Cup, VBET recorded a tremendous increase in customers’ engagement. XB NET constantly populating VBET’s timetable proved to be a game-changer in achieving record-high numbers in customer retention.

XB NET’s daily schedule of engaging content complements Europe racing action, which takes place between 18:00 and 05:00 CET. With the service provider feeding VBET with fast-settling betting opportunities, it would ensure to capture and retain customer attention during the competitive digital entertainment cycle. This opens a new source of revenue for XB NET’s partners and clients, including VBET.

XB NET has emerged as one of the leading entities for live North American horse racing content. The company has been providing its growing list of partner operators with rights, betting data, live broadcast, and video streaming. Moreover, it regularly maintains low-latency feeds from more than 2,500 meetings and showcases 25,000 races annually.

Demand for North American racing

The demand for North American racing has become global as it proves to deliver fan engagements in different territories and markets. Operators like VBET looks to fill the on a stop-start schedule for many live sports and fixtures.

“It’s a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships. Their support in bringing live North American racing to an active, recreational client-base will help us organically grow the influence of our bespoke betting products. It’s a great validation of all the XB Net team’s hard work over the past 12 months,” said Simon Fraser, Senior Vice President of International at XB NET.

“XB Net are masters in optimizing and positioning an unfamiliar product in order to engage our key audiences. As a result, VBET is now offering a comprehensive and cohesive racing experience across digital and mobile channels, each benefiting from BetConstruct’s powerhouse platform which underpins our innovative B2C brand. Together, we plan to continue consolidating our progressive position in both mature and evolving European markets,” said Artur Manasaryan, Regional Director of VBET UK.