BetMGM has linked up with Top Golf Entertainment as both sports betting groups look to leverage each other assets and resources for marketing and promotional campaigns.

Details of the Deal

According to the deal, BetMGM and Top Gold Entertainment will collaborate on a number of marketing projects aimed to strengthen their customer engagement on a large scale. The partnerships also plan to attract new customers through digital and land-based campaigns.

JF Prata, Topgolf Media chief operating officer, expresses enthusiasm for its new partnership with BetMGM, which will play an integral role in its desire to provide fresh and exciting offers to its valued customers.

“We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities.”

“Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that while providing our long-time fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”

Marketing Campaigns

BetMGM will roll out digital branding throughout TopGolf venues in cities where BetMGM operates. The MGM Grand in Las Vegas along with other BetMGM properties in Indianapolis, Nashville, Detroit, Virginia Beach, and Denver will participate in the campaigns. BetMGM branding also covers within the World Golf Tour or WGT, an online multiplayer golf game developed by TopGolf.

Moreover, BetMGM also plans to activate branding and promotional integrations in additional Topgolf locations as the sports betting giants continue to penetrate other markets across the United States.

Matt Prevost, BetMGM’s chief revenue officer, is also optimistic about their new collaboration with TopGolf, which he lauds as a brand that provides unique and interactive entertainment options. He also announced that they have already included TopGolf features in their exclusive and customized packages for their loyal customers.

“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,”

“Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”