LVBet added some star-power in its marketing arm by naming Brazilian football star Douglas Costa as its brand ambassador for his home country, the online casino, and sports betting operator announced on Thursday.

LVBet-Costa Partnership   

The deal will see the 30-year-old Costa stars in a series of marketing and promotional campaign for LVBet in Brazil. In addition, he will share expert insight and opinions in his role with the firm as the operator prepares to launch in the South American market.

Costa returns to Bayen Munich in 2020 after a two-year tenure with Juventus, where he helped the Italian club win two consecutive domestic titles and the Supercoppa Italiana trophy. The shifty winger has accumulated a total of 65 goals over his career dating back to his time with Brazilian football club Grêmio.

Prior to naming Costa as its ambassador, LV Bet’s has also formed a tie-up with Polish top-tier Ekstraklasa football club Wisla Krakow and England’s Vanarama National League. The operator is trying to connect with sports fans and reach more audiences by linking up with football clubs and sports personalities.

Statements on the Deal

Adrian Sidowski, LV BET CEO, stated:

“Having Brazilian football international Douglas Costa on our side as we begin this new chapter in Brazil, is something we’re really excited about. With a competitive product offering, we’re looking to leverage Douglas Costa’s status to help us penetrate the market.”

Diego Costa, the winger at Bayern Munich, commented on being named brand ambassador.

“I’m delighted to sign for LV Bet as brand ambassador as they enter the Brazilian market. They are an ambitious team with big plans and it’s my privilege to help them by giving my views on football.”

Marcin Jablonski, LV BET chief commercial officer, said of Costa’s designation as the face of LV Bet in Brazil.

“He fits perfectly with LV Bet, with the energy, commitment, and drives he shows on the pitch matching our philosophy as a brand. Working with Douglas Costa will not only provide LV Bet with greater brand awareness in the Brazilian market but will also allow us to build trust in a new market.”