Entain announced this week that it has signed a multi-year agreement with Scientific Games, enabling its brands to leverage SG’s content aggregation platform until at least 2024.

Entain-Scientific Games Deal

Under the terms of the deal, Entain’s online casino and sportsbook brands such as bwin, Coral, Gala, Ladbrokes, and Party Casino will be using the OpenGaming platform for three more years following the extension of the contract.

Moreover, Entain’s brands will also retain access to a library of more than 3,000 games, alongside player features such as free rounds, missions, and responsible gaming tools exclusive only on SG’s OpenGaming platform.

Scientific Games has played an important role Entain’s brands’ re-launch into Germany as it prepares to operate in new regulations later this year. The product and service-provider will also back up the operator group for its debut in Greece, Italy, Spain, Portugal and the UK.

Scientific Games Corporation is an American company that focuses on providing gambling products and services to lottery and gambling organizations in every regulated market in the world. The company’s main office is in Las Vegas, Nevada with lottery headquarters and production plant in Alpharetta, Georgia.

Key People on the Extension

Valery Gelfman, Chief Product Officer at Entain, said of the extension:

“Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio.

“Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond. We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”

Dylan Slaney, SVP Gaming – Digital, at Scientific Games, said: “Entain is a hugely important customer of ours and we’re delighted the group has entrusted OpenGaming for a further three years.

“We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform. With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”