UK operator Betway will begin offering Live Casino casino content from Pragmatic Play after the groups agreed to expand the scope of its existing agreement.

Betway-Pragmatic Play Deal Expansion

Three months after Pragmatic Play struck a deal with Betway to supply the operator with its catalog of content, the agreement has now expanded in scale and will now add the supplier’s range of Live Casino products.

With Pragmatic Play’s live casino content coming in, Betway customers gain access to the supplier’s world-class Live Dealer portfolio. Mega Wheel, the supplier’s first gameshow style Live product, along with the popular Blackjack Azure and Roulette games are now available on Betway’s brand network.

Broadcast from a state-of-the-art, specially designed studio in Bucharest, Pragmatic Play’s entire Live Dealer selection of titles incorporates the latest in 4k video technology and immersive sound systems.

The deal proves pivotal for Pragmatic Play as the firm eases the upscaling of its multi-product offering, with its single API solution enabling operators to add more verticals seamlessly.

Key People on the Deal

Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, noted:

“Betway has only been a customer for a few months and we’re already enjoying a fantastic partnership.

“Our Live Casino portfolio offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level.”

Paul Adkins, Marketing & Operations Director at Betway, said in the press release.

“Pragmatic Play’s slot offering has been a great addition to our online casino, and we’re delighted to be complementing that with their Live Casino range as well.

“Adding new verticals from Pragmatic Play was very easy through their single API integration and we look forward to enjoying continued success together in the future.”