Pariplay Ltd has agreed to a deal with UK online casino brand Betfred, the leading aggregator and content provider announced in a press release on Tuesday.

Pariplay-Betfred Deal

Pariplay’s portfolio of games has now gone live on the Betfred’s virtual lobby on Tuesday, further enhancing its presence in UK’s regulated market.

Betfred players will now gain access to Pariplay’s extensive portfolio of more than 100 innovative and entertaining slots. Some of the supplier’s best slot titles include Power Strike – Super Spin, Dragons of the North Deluxe, Bier Party, and Dragons of the North Deluxe.

Pariplay is a company that focuses on multi-channel gaming business which develops, licenses and operates Real Money Gaming (RMG) games and systems in global regulated markets. It has become an international B2B gaming platform and game provider, putting emphasis on delivering innovative and modern gaming products.

On the other hand, Betfred is involved in providing online gambling and betting services. The Company offers sports, in-play, casino, poker, virtual, bingo, lotto, and mobile betting options, worldwide.

Executive on the Deal

Christine Lewis, Chief Commercial Officer at Pariplay, noted:

“The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.

“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”

Andy Horne, Head of eGaming at Betfred, commented:

“Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”