Pariplay has reached an agreement with Tenlot Group, paving the way for the content from its Fusion platform to become available in national lotteries operating under the operator’s brand across multiple international markets. 

More so, Pariplay announced that it has completed integration of a range of real money slots and games onto BtoBet – another Aspire Global entity.

Pariplay’s Market Expansion

The deal allows Tenlot Group’s lotteries to gain access to Pariplay’s Fusion Platform content, which features over 12,000 games from global suppliers. The agreement also covers Pariplay’s portfolio of proprietary content along with a range of exclusive marketing tools tailor-made to help operators improve players’ engagement and retention performance.

Pariplay considers its latest venture with Tenlot Group a “milestone deal” and “significant step” for the company as the supplier looks to sustain the momentum of its burgeoning market expansion. The agreement includes members of the World Lottery Association from countries including Kenya, Ghana, and Guatemala.

Aspire Global has also completed the integration of the Pariplay Fusion platform into BtoBet brand, which would further enhance its offering and create considerable synergies.

Premierbet, which has established a strong market footprint in African markets, will benefit immensely from Pariplay’s latest business maneuvres. Meanwhile, Pariplay has also expanded its market coverage because of Premierbet’s presence in critical African territories such as Cameroon, Nigeria, Kenya, and Ghana.

Executive Insights

Yossi Abadi, CEO of Tenlot Group, commented on its recent collaboration with Pariplay.

“Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content,” 

“Pariplay’s Fusion platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”

Christine Lewis, chief commercial officer at Pariplay, added:

 “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.

“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce our content to their growing customer base around the globe.”

Tsachi Maimon, CEO of Aspire Global, noted: 

“This is an important step in Aspire Global’s growth strategy. Pariplay will now reach a number of new markets with its leading content through BtoBet’s tier one partners. 

“At the same time, BtoBet has significantly strengthened its offering with content that appeals to a wide player demographic. Aspire Global has proven its ability to make value creating acquisitions.”