BetVictor-Pragmatic Play expands agreement to include supplier’s Bingo titles

BetVictor-Pragmatic Play expands agreement to include supplier’s Bingo titles

BetVictor now offers Pragmatic Play’s portfolio of Bingo Games to its customers following successful content integration into its platform. 

BetVictor gets Pragmatic Play’s Bingo Products

The Deal: the operator announced its recent collaboration with Pragmatic Play in a press release on Monday. It essentially expanded the range of Pragmatic Play real money titles currently available on the independent bookmaker’s online gaming platform.

The Products: The agreement will see Pragmatic Play’s collection of Bingo products become accessible to BetVictor customers. The operator confirmed the integration of this particular content to its platform, with customers enjoying access to popular games such as Bingo Blast and the upcoming title Reels Room.

Apart from Pragmatic Play’s impressive offering of online casino products, BetVictor has lauded Pragmatic Play for its single API integration. The technology enables operators like BetVictor to integrate additional content from the supplier in a short period.

The Objectives: The groups came to terms on a Bingo deal in March, doubling down on an agreement last year that saw Pragmatic Play’s portfolio of live casino and slot-based content go live with the operator.

Other Related Deals: The arrival of Pragmatic Play’s line of Bingo products came on the heels of the supplier’s landmark agreement with Kindred Group’s Unibet brand. The multi-vertical content provider now caters to customers of the online casino brand with its dedicated live casino environment, featuring live gaming tables like Blackjack and roulette with Unibet’s branding and designs.

Several high-profile companies like GGPoker’s igaming entity have also tapped the Pragmatic Play to provide live casino products. Other gaming groups that have existing business ties with the supplier are Mansion’s M88, White Hat Gaming, Novibet, and online gaming company giant Betway.

Executive Insights

Turlough Lally, director of e-gaming at BetVictor, said: “Pragmatic Play’s bingo offering has impressed us from the outset and we’re very pleased to be able to present it to our customers. “We look forward to this being another positive step in our fruitful collaboration.”

Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, added: “It’s fantastic to see our bingo solution live with BetVictor so quickly after we agreed our commercial expansion, which is testament to the capabilities of our single API integration. Our multi-product approach allows us to enjoy deeper partnerships with brands all over the world and we can’t wait to see how BetVictor players enjoy our bingo solution.”  

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.