Pragmatic Play has scored another major distribution deal, as the gaming content provider links up with online casino and sportsbook brand Coolbet.

Pragmatic Play adds another notable client

Pragmatic Play issued a press release this week, announcing the strategic partnership with Coolbet. 

The deal grants Coolbet the distribution rights to offer customers the supplier’s vast portfolio of slot and live casino products. The operator will benefit immensely from their partners’ innovative and highly entertaining real-money games such as the two-card version of baccarat, Mega Roulette, and Dragon Tiger. 

The content deal also added other real-money game options, including a dedicated blackjack table for high-stake live casino players. Pragmatic Play has designed its online blackjack to provide players “a unique and highly customized” live casino experience. The product also offers an immersive gaming experience and captivating visual assets for the operator, with Coolbet’s logo displayed across the table.

Patrik Backlund, Coolbet’s head of casino and games, shared his company’s expectation after landing a potentially game-changing deal with one of the gaming industry leaders: 

“We are delighted to bring Pragmatic Play’s market-leading slot and casino products to our players.

“Pragmatic Play’s live casino offers a host of high-quality experiences, and we can’t wait to see how our audience receives it.”

Aggressive Expansion

Pragmatic Play has been aggressive in expanding its market reach, aligning with several operators in core markets in Europe and in other parts of the world. 

Lena Yasir, vice president of Malta operations at Pragmatic Play, commented about the company’s rapid growth and the impact of the latest venture with Coolbet brings to their overall corporate goal.

“As a leading provider of live casino and slot products to the igaming industry, it is our responsibility to partner with brands that embody our values,” 

“Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands.”