Scientific Games Corporation has made its way into the Ukrainian market, rolling out its broad range of slots and real-money games titles into the country with the help of partner operators.

SG officially enters Ukrainian market

The Deal: One of the gaming industry’s conglomerates has successfully penetrated Eastern Europe after securing necessary licenses and certification to market their products in the country.  

The Products: Scientific Games will be supplying its Ukraine-facing operators with electronic gaming machines, tables, and progressive jackpots. Prior to its entry, the gaming giant struck several deals with notable casinos in the jurisdiction, including Slots City, Storm Ukraine, and Billionaire Casino. The company revealed its intention to offer its products to other operators in the coming months. 

SG’s Twinstar Matrix Upright cabinet, Twinstar Slant cabinet and Twinstar J43 vertical screen cabinets will be making their debuts on the casino floor of the properties mentioned. These cabinets offer a diverse range of content, which has generated substantial numbers in other European markets. Once SG completes all integration phases, Ukrainian customers will gain access to a slew of exciting slot games. Asian Link themes Duo Fu Duo Cai and Jin Ji Bao Xi and updated versions of Super Colossal Reels Spartacus Gladiator of Rome will also become available in this market.

The Objective: SG’s global expansion has exploded over the past few years, establishing a market foothold in emerging markets in Europe, Asia, and Latin America. Industry observers link the group’s entry into Ukraine to its ambitious goal of controlling a fair share of the world’s gaming market.  

Quotes from the Press Release

Stelios Tsapatos, sales director Europe, Middle East & Northern Africa at Scientific Games, noted: “Launching our industry leading products in some of the largest casinos in Ukraine is an important step on our journey to engage and excite players across the country with a new gaming offer. 

“Our partnerships in Ukraine are already starting to grow and casinos are benefiting from Scientific Games’ diverse product mix. We’re here for the long run, expanding our presence, building familiarity with players and always evolving their experience to maximise revenues for our partners.”

Dmitry Grechko, slots project manager for Slots City in Ukraine, added: “For Slots City, it’s all about providing a unique gaming and entertainment experience for our patrons and Scientific Games product portfolio was introduced to allow us to extend to a wider player base in the Ukraine through their internationally popular and high quality product sets.

“So far, the reception has been positive as the product gains popularity, while driving incremental revenue for us. I look forward to a long term relationship with Scientific Games as we both explore this new market and to benefit from the high-quality product and positive results.”