BetMGM is making key partnerships ahead of the legalization of sports betting in the state of Arizona. The leading sportsbook and gaming entertainment firm confirmed on Tuesday its business tie-up with Gila River Hotels & Casinos and the Arizona Cardinals.

Arizona Sports Betting: BetMGM stays ahead of the curve

The Deal – BetMGM’s alignment with the award-winning Gila River Hotels & Casino and the Cardinals of the NFL marks the brand’s first business relationship in the Grand Canyon State. The deals put the company in better position before Arizona officially launches its regulated sports betting market.

The Products – Gila River Hotels & Casinos will be installing BetMGM Sportsbooks in all of its three Arizona locations: River Indian Community: Wild Horse Pass, Lone Butte, and Vee Quiva. The Cardinals also agreed to reserve a space for BetMGM’s Sportsbook operation at State Farm Stadium. The Gila River Indian Community-owned gaming properties and the one at the Cardinals home arena will begin accepting wager before the start of the 2022 NFL season.

The Corporate Roadmap – BetMGM aims to stay ahead of its potential competitors by forging partnerships with well-established brands within Arizona’s gaming and sporting space. The sports betting giant attempts to ride on the momentum following the successful roll-out of its new set of table games at Wild Horse Pass. BetMGM stressed its recent ventures falls in line with its landmark new Compact arrangement.

Quotes from the Press Release

Gila River Hotels & Casino CEO, Kenneth Manuel, commented on the deal: “Gila River Hotels & Casinos and the Arizona Cardinals have an everlasting partnership, offering guests exclusive experiences and remarkable rewards.

“As we explored our partner in sports betting, the unity with BetMGM ensures we deliver beyond all expectations. There is no doubt in my mind these three industry-leading brands unifying will deliver the ultimate experience in Arizona sports betting, solidifying Gila River Hotels & Casinos as Arizona’s Sports HQ.”

Stephen Lewis, governor of the Gila River Indian Community, noted: “This is an excellent development, and I want to thank Ken and his team for leading the way again for our Community on this innovative partnership with our great friends, the Cardinals, and our new partner BetMGM.”

Arizona Cardinals owner, Michael Bidwill, added: “This is a tremendous opportunity to build upon our long-standing relationship with Gila River and launch a new one with BetMGM. They are best-in-class partners whose excellence and expertise in this emerging space will provide a new and innovative way to engage and interact with our fans.”