BoyleSports has stepped up its marketing campaign in the UK by extending its ties with Wolverhampton Wanderers FC of the Premier League.

BoyleSports maintains Premier League presence

The Deal – The online casino and sports betting operator will assume the title as an official Molineux betting partner of the West Midlands club for the 2021/22 season. The Dublin-based company, which also offers brick-and-mortar sportsbooks at premier business locations, will be rolling out special offers, activations, competitions, and experiences for the team’s gold supporters.

The Marketing – As BoyleSports executive Kieron Ansell pointed out, the sponsorship will create a valuable presence for the brand throughout the Wanderers’ home stadium and on the team’s social media platform. 

The operator expects to see its branding and assets advertised across the Molineux stadium’s LED screens during matches, as well as the club’s social media channels and on the official Wolves matchday program.

Corporate Roadmap – BoyleSports aims to leverage the Wanderer’s presence in England’s top soccer league in an effort to bolster its player acquisition capability. With the Wolves back in the fold, the sportsbook has now two Premier League teams in its sponsorship portfolio after signing Newcastle United FC to a similar sponsorship portfolio.

The company has recently teamed up with 1X2 Network, bolstering its online casino content with the arrival of slots and table games from partner suppliers of 1X2 gaming and Iron Dog Studios brands.

Quotes from the Press Release

Kieron Ansell, partnerships sales manager, Wolverhampton Wanderers, commented on the sponsorship renewal: “We are delighted to extend our partnership with Boylesports following a successful first season working together while games were behind closed doors,” 

“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign.

“As official partner, BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”

BoyleSports CEO, Mark Kemp, added: “We are excited to continue and further strengthen our partnership with the excellent team at Wolverhampton Wanderers, as we reinforce our commitment to expanding BoyleSports in the UK.

“As an official partner, we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season. We both have great ambitions this season, and we wish Wolves and their fans all the best of luck for a successful campaign.”