Ceasers and WynnBET Seek To Expand In Indiana

Ceasers and WynnBET Seek To Expand In Indiana

Indiana Colts increased the sport’s presence this week. This week, on Thursday, the NFL team of Indiana made public the partnership with Caesars Entertainment. On Friday, one day later, the NFL team announced a partnership with WynnBET.

The difference in the agreements


The agreements are different. With respect to the agreement with Vegas-based gaming giant, Ceasers Entertainment, Ceasers will become the sole official casino partner and will get the naming rights for one entry gate as well as the lounge that is located at the Lucas Oil Stadium. This is a multi-year deal that will go further than the past deals of the Colts with Indiana Grand Racing & Casino and Harrah’s Hoosier Park Racing & Casino. The properties that Ceasers owns are the closest gaming venues to the team.


The online gaming arm of Wynn Resorts gets the naming rights with respect to Touchdown Town that is the official pre-game tailgate area. WynnBET also gets branding rights of the sports bar that is located in the club section of the stadium that can seat 70,000 people. WynnBET also secured the rights to broadcast benefits as well as other media resources. Its sporting app will be featured on all the radio network broadcasts i.e. pre-game, in-game as well as post-game, and also gets the honour of being the official sponsor of the Indiana Colts official team podcast as well as the Indiana Cots mobile application.

Deals generate brand awareness for WynnBET and Ceasers

WynnBET and Ceasers benefit from the partnership with Indiana Colts in terms of exposure. The exposure is not limited to the 70,000 fans that are seated at the stadium. Both operators will benefit from the marketing opportunities throughout the state of Indiana. The state is one of the top sports betting states in the United States. Both, companies are hoping that their market share will increase in this very lucrative state. WynnBET is not only concentrating on the NFL for exposure. It has launched an ad campaign that features Shaquille O’Neal, a basketball star.

About sherlock

Sherlock Gomes loves to write and express his views on anything related to Gaming, Gambling, & Casino. He has been covering Gaming for more than two years now.