Caesars Entertainment has teamed up with LSU Athletics on a multi-year deal, making the group’s sportsbook division the exclusive gaming and sportsbook partner of the LSU Tigers.
Sports Betting: Caesars Entertainment-LSU Tigers Deal
The landmark alliance between the sportsbook giant and the NCAA Division 1 athletic program aims to steer fan engagement through various events and campaigns. The partnership will also focus on promoting responsible sports gaming and education.
Caesars Sportsbook will be utilizing several marketing and sponsorship assets from LSU Athletics, which saw the operator secured the naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium. The brand will also appear in signages throughout the stadium at the Pete Maravich Assembly Center, Alex Box Stadium.
Moreover, the sportsbook will make its presence felt across all LSU’s media platforms, including the LSU Sports Mobile App, broadcast, and digital portals. This collaboration also gives its customers a chance to attend events and access hospitality.
As for LSU, the athletic program will receive financial support from Caesars and extend annual scholarships funded by the sportsbook to support Louisiana-resident students, especially those aspiring to pursue majors in sports administration, commerce, and leadership.
Caesars views the partnership with LSU as an opportunity to further bolster its footprint in Louisiana. The group recently committed to launching large-scale renovations in the state, which will see the transition from Harrah’s New Orleans to Caesars New Orleans and Isle of Capri Lake Charles to Horseshoe Lake Charles.
The sportsbook also unveiled the Caesars Superdome in New Orleans, the home of New Orleans Saints – on the eve of sports betting launching in the Pelican State.
Quotes from the Press Release
Scott Woodward, LSU Athletics director, said: “LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that.”
“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality.”
Chris Holdren, co-president of Caesars Digital, commented on the alliance with LSU Tigers: “LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics. “We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
