Heart Bingo brings star power to its endorsement portfolio by naming singer Olly Murs as a new brand ambassador.

Heart Bingo does a duet with Olly Murs

The deal will guarantee appearances from Murs in video content and personalized messages for players at Heart Bingo. The operator will also organize competitions wherein winners get show tickets and a meet-and-greet opportunity with the singer-songwriter.

Apart from appearing in Heart Bingo products, Olly Murs will also grace billboards, online ads, and radio ads as the face of the real-money bingo operator’s marketing campaign. 

The celebrity also has a huge number of followers on his social media platform. Murs’ shared posts featuring the Heart Bingo will be targeting 4.1m followers on Facebook and 3.6m on Instagram.

Murs rose to popularity following his runner-up finish in the X-Factor in 2009. Since then, he has become a figure in the UK music industry and pop culture, earning several UK number one hits, including ‘Heart Skips a Beat’ and ‘Troublemaker.’ 

He also has four number one multi-platinum selling albums throughout his 12-year music career.

Quotes from the Press Release

Murs commented on being named brand ambassador of Heart Bingo: “I’m delighted to be working with Heart Bingo. I have very fond memories of taking my nanna to Bingo in my early twenties and always admired the joy & community spirit around it. 

“I’m looking forward to meeting the ‘Hearties’ and turning up the feel good at the official home of feel-good bingo.”

Turlough Lally, director of eGaming at Heart Bingo, added: “We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel-good for Heart Bingo. We can’t wait for him to meet, and get to know, our Heart Bingo Community.