Fubo Gaming has unveiled the next part of its marketing strategy to drive brand awareness among sports fans.

In a press release Wednesday, September 15, the gaming subsidiary of sports-centered Fubo TV announced that Fubo mobile sportsbook would become the authorized gaming operator of NASCAR.

Fubo Gaming steps into the world of Auto racing

The Deal 

After hammering out marketing agreements with high-profile sports brands such as the New York Giants in the NFL and the Cleveland Cavaliers in the NBA, Fubo landed a massive deal with NASCAR. 

Fubo Gaming, which is targeting to launch Fubo sportsbook in the fourth quarter of 2021, makes its first foray into the fast and furious world of Auto racing. Moreover, the operator has also become an authorized gaming partner of the NBA, positioning the company well within the North American sports scene.   

The Marketing 

Under the agreement terms, NASCAR will be promoting Fubo Gaming as its authorized gaming operator through a multi-channel marketing campaign. 

The brand expects to gain massive exposure due to its association with NASCAR, which happens to command millions of racing fans in the United States and abroad. 

The partnership will see Fubo Gaming’s logos and brand assets appear across digital and social platforms. This campaign drive will leverage a combination of at-track assets, in-app use of the association-owned track, series, and event marks and logos to reach and capture the targeted audience.

Quotes from the Press Release

Joseph Solosky, managing director of sports betting, NASCAR, gave his thoughts on the landmark deal with Fubo Gaming.

“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” 

“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.” 

Sam Rattner, chief operating officer of Fubo Gaming, added: 

“We’re eager to partner with NASCAR, a league with a rich history and passionate followers.” 

“As an authorized gaming operator, we look forward to building engaging sports betting experiences for new and existing racing fans. 

“Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”