Gala Bingo, an online bingo site is extremely popular in the United Kingdom. It has launched the next installment of Bingo like a Boss campaign. The launch comes in the form of a new television advert that features the Ice Queen.

More on the new advert

The new advert is continuing the successful rebranding of the Gala Bingo brand that took place in 2020. It encourages viewers to go about their everyday tasks by adding a little bit of glam. In the previous campaign, the company has introduced sassy yet wonderful characters. Some of these characters include Gloria the boss babe as well as Doug ad his dog. This campaign adds another character known as Frieda Balls.

Ice Queen

The new advert that is titled the Ice Queen has Freida who is a drag queen. Freida is confronted with tiresome tasks that include taking her bins out in winter that is harsh. Freida is draped in a dressing gown and the makeup is half-finished. She is not prepared to fulfill her mom’s duties.

However, she embraces the Bingo Like a Boss attitude. She takes out the curlers and decks herself up fully to come out her front door. She also struts her stuff on the driveway that is steep. She has a wheely bin in her hand. But she also has the wind in her hair.

The neighbors see her put out her bins in a manner that seems very effortless. They are left in awe of her as they find themselves struggling through the snow and the wind.

Information on show timings of the advert

The advert of the show, The Ice Queen will start on Tuesday, October 19, 2021. The advert will be shown during Buying and Selling on the ITVBe channel at 08.15. The campaign for Bingo Like a Boss will run for a year. The advert has been developed by Antidote, a creative agency, and Outsider, a production agency and has Charles Balmond as its Creative Director.