B2B iGaming software provider EveryMatrix unveiled to the gambling industry Thursday, October 21, its managed services solution created to aid iGaming operators across all facets of its business. 

EveryMatrix introduces 360° managed services

The Product 

EveryMatrix said its managed service will provide 360° support to its clients, helping them identify and capitalize on opportunities and boost brand performance.

The managed services cover all the bases for the brand’s operations and corporate decision-making, ranging from player acquisition to retention marketing to product and payments management. 

The services will process all the data gathered from the past years of operations and develop a list of recommendations formulated to help the clients’ casino or sportsbook business perform at a high level. 

Moreover, EveryMatrix managed services also offer a broad spectrum of expert services in specific areas such as marketing, affiliate, CRM and VIP, product management, payments and fraud, bonus abuse monitoring, and customer support.

Tom Dyson, who has an extensive background in team leading and management roles with notable gaming companies, will supervise this segment of the EveryMatrix business. Dyson previously worked with Gambling Compliance, ProgressPlay, and Gaming Realms.

Quotes from the Press Release

Stian Hornsletten, chief commercial officer and co-founder of EveryMatrix, said: “Our company is constantly evolving and developing, and with the addition of the managed services solution, we reached another important milestone. I am sure Tom Dyson will do a great job leading the talented and brilliant team responsible for this project.”

Tom Dyson commented on his appointment: “Marketing is among the largest costs for an igaming operator so it’s vital that these businesses optimise the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet.

“Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets. 

“Our new team can solve this problem by combining our industry experience and unrivalled product expertise but most importantly through a shared measure of success with our clients.”