PlayUp, an online betting, and entertainment group has entered into a partnership with Paysafe, a specialized, leading payments platform on Tuesday.

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The company launched in Colorado in March 2021. It has now entered the Garden State due to a partnership with New Jersey Devils of the National Hockey League (NHL). The partnership with Playsafe is a single streamlined integration. The partnership provides a comprehensive suite with respect to depositing options. This enables players to wager on mobile apps or through the website of the company.

The company offers a variety of methods to make payments. Payment methods can include traditional debit cards as well as credit card payments that are processed through the payment gateway of Paysafe. Alternative methods of payment such as Paysafecard, Skrill USA digital wallet, and Paysafecash eCash solutions are also accepted.

PlayUp has accessed the unified payments technology of Paysafe. This enables players in New Jersey as well as Colorado additional ways to make payments. The acquisition is further strengthened with a planned affiliate program by Income Access. Income Access is the marketing technology as well as a services provider.

Whether the payment is done via an ACH bank transfer or through a digital wallet, users will now have available to them a whole range of options available to make payments as well as a quick method to cash out their winnings.

Why is this deal beneficial to customers?

Online sports bettors in the United States are demanding frictionless and fast payments preferentially to promotional offers as well as other competitive features when they decide on the choice of a sportsbook. This was revealed in Paysafe research that was conducted in the fourth quarter of 2020. The fulfillment of this demand by the consumers will help Paysafe enhance the acquisition as well as retention of players.

Zak Cutler, CEO of North America iGaming at Paysafe as well as Dr. Laila Mintas, CEO of PlayUp USA have both commented on the deal. Both companies have stated that the synergies of the deal are tremendous and that both the organizations benefit from the acquisition substantially.