Pragmatic Play broadens reach in Africa via Odibet tie-up

Pragmatic Play broadens reach in Africa via Odibet tie-up

Pragmatic Play is doubling down on its East African expansion after bagging a content deal with operator Odibets, a leading player in the Kenyan iGaming space.

Pragmatic Play – Odibets Deal 

About the agreement

The multi-product iGaming content provider documented its latest inroads in Africa on Monday, November 15, as it aligns with one of the region’s most trusted digital casino brands. 

Odibet is an online casino outfit with a strong marketplace presence in Kenya and East Africa. The agreement with Pragmatic Play will prove crucial to enhancing the quality of its offering since it ensures the provision of top-performing slot and live-dealer titles from one of the industry’s renowned content suppliers.

Games on Offer

Pragmatic Play is confident their catalog of slot and live dealer games will make a strong impression with Odibet customers right off the bat. 

The supplier has confirmed that a handful of its fan-favorite titles are now live and available on Odibet. Among the choices include popular entries such as Gates of Olympus, Sweet Bonanza, and Wolf Gold. To top it off, recently-launched titles such as Day of Dead, John Hunter, and the Quest for Bermuda Riches have debuted on the Odibet gaming portal.

Pragmatic Play has also prepared a solid roster of live dealer products, starting with the classic Blackjack, Roulette, and Sic Bo. Furthermore, Game Show-inspired titles such as Mega Wheel and Sweet Bonanza Candyland – a spinoff of the famous Sweet Bonanza slot – will likely generate encouraging numbers for the operator as well.

Related Deals 

The supplier has recently picked up numerous contracts aimed at growing its footprints across the African continent. Aside from the Odibet deal, Pragmatic Play also teamed up with Supersport, LuckySports, Topsport, and Enlabs, with more deals waiting in line. 

Quotes from the Press Release

Aggrey Sayi, country marketing manager for Odibets, noted: “We’re excited to have such a diverse selection of proven player-favorite games to assist in our mission of delivering an enhanced gaming experience to players.”

Yossi Barzely, chief business development officer at Pragmatic Play, added: “We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.