Betzest, an online sportsbook and casino, has expanded its portfolio through a partnership with Asia-based online games company Spadegaming. 

Betzest – Spadegaming Deal

About the Deal 

The addition of Betzest’s revolutionary iGaming content will help the provider expand its casino offering in “newer regions” such as Africa, Asia, and Latin America, among others.

The strategic collaboration enables the Malta-based operator to offer its players a variety of Spadegaming’s creative games. 

The deal centers on the provider’s trademark Asian-themed video slot titles such as Three Lucky Stars and Sweet Bakery, Heroes: Rise of the Legend, and branded titles such as Golf Champions. 

Each of these titles, along with a slew of others, is now accessible on the operator’s digital gaming lobby.

Market expansion:

Marius Filip, Betzest’s founder and chief marketing officer, stated in a recent news release. “We’re thrilled to announce another relationship with prominent casino software supplier SpadegamingTM and to streamline our Casino product further. Our mission is straightforward: to excite and entertain Betzest gamers by providing them with the best selection of world-class casino games. 

“We are confident that Spadegaming’s innovative Online Casino Games will contribute significantly to the expansion of Betzest’s casino offering in emerging regions such as Latin America, Asia, and Africa, among others.”

Betzest entered the online gambling business in 2018 and has grown to be a prominent brand in the iGaming industry. The operator provides a one-of-a-kind, player-centric experience, and its seasoned crew is regarded as “pioneers” in innovation and gamification. Betzest.com offers sports betting, live betting, casino games and live casino action, and virtual sports.

The partnership with Spadegaming represents another “important milestone” in the operator’s rapid expansion into new markets, which has aided in the operator’s success this year.

Related Deals:

Meanwhile, the online gaming provider recently secured a deal with Australian developer Big Time Gaming (BTG) to license the Megaways mechanic.

BTG was founded in 2011 and has had a significant impact on the gaming industry thanks to its revolutionary game engine, which has been licensed to a number of leading providers over the years, including Pariplay, Stakelogic, iSoftBet, Inspired Entertainment, ReelPlay, and Yggdrasil, as well as Pragmatic Play

Pragmatic Play secured the license of the trademarked mechanic in April 2020 for its Great Rhino sequel and has since incorporated it into a number of its most popular slots.

Megaways-enabled games have performed well on the market, which says volumes about the feature’s appeal among gamers. 

The collaboration with Spadegaming opens the door for the provider to expand its game catalog and promote player engagement. 

The team is excited to experiment with different methods to integrate the mechanism and will soon release games powered by the engine.