Intelitics has been chosen to support PlayStar’s upcoming launch in the New Jersey igaming market, which the online casino brand anticipates will occur in the first quarter of next year. 

Intelitics – PlayStar Deal

This agreement will see the performance marketing and analytics provider support PlayStar with its customer acquisition tracking platform, which will enable the operator to make data-driven campaign decisions across all user acquisition channels, including affiliates and paid media.

Moreover, the Intelitics platform and product suite will provide PlayStar’s affiliate and marketing partners with real-time data and analytics, as well as pixel tracking, enabling them to manage and monitor their campaigns. 

Quotes from the Press Release

Allan Petrilli, Intelitics’ VP of sales and growth, noted: 

“We’re looking forward to partnering with PlayStar and allowing the operator to leverage our industry-leading user acquisition platform to ensure it gets off to the best possible start in New Jersey,” 

“We’re especially excited to be collaborating with its incredible team, which has a proven track record of success at the highest levels of the igaming industry, and look forward to being an integral part of its success story for years to come.” This partnership, according to PlayStar, is part of the company’s broader mission to provide US players with “an online casino experience unlike any other,” with an emphasis on the core areas of personalisation, engagement, and customer experience.

“Intelitics’ technology aligns with our goal of making our players feel like stars from the moment they engage with our brand, and it will also enable us to scale tremendously efficiently,” explained Adam Noble, PlayStar’s chief business development officer. “It’s been a pleasure collaborating with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year, and we look forward to a long and prosperous partnership as we navigate the fast-paced, high-growth online casino market in the United States.”