Pariplay broadens footprints in Europe via Kaizen deal

Pariplay broadens footprints in Europe via Kaizen deal

Pariplay, an aggregator and content provider, has expanded its European footprint by signing a content partnership with Kaizen Gaming. 

Pariplay – Kaizen Team-Up

Pariplay’s suite of proprietary online casino games, developed by its newly branded Wizard Games development division, has already launched in Greece via Stoiximan, Kaizen’s flagship brand in the country.

Along with those above, the partnership will see Wizard Games titles distributed in the key regulated countries of Portugal and Germany via Kaizen’s Betano online betting brand, which launched in Brazil recently. 

Additionally, the agreement will provide access to Pariplay’s Fusion aggregation platform, which features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention capabilities.

The new operator deal is likely to propel Pariplay’s expansion in the coming months, following the formation of a number of significant new partnerships in recent months, including the merger of End 2 End. 

Earlier this month, CasinoBeats spoke with Joey Hurtado, managing director of Wizard Games, about how his experience on the operator side will help him hone the studio’s value propositions and future vision.

Quotes from the Press Release

Andrew Maclean, Pariplay’s vice president of sales, said:

“Pariplay is a firm that is never content to stand still, and this arrangement enables us to make significant inroads in critical markets. Kaizen Group is a global operator with a strong geographic presence in the markets we are now targeting.” 

“This is an excellent fit for both parties, and we look forward to providing Kaizen’s gamers with a diverse selection of in-house and aggregated material via our renowned Fusion platform.” 

Dimokratis Papadimos, RNG casino manager at Kaizen Gaming, noted:

“We are constantly exploring innovative ways to give the greatest possible online gaming experience to our consumers across all markets.” 

We’ve already received really great feedback following the launch of Pariplay content in Greece, and we’re excited that our customers in Romania, Portugal, Germany, and Brazil will get to experience all of the new additions.” 


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.