Oryx continues its European expansion with the content distribution partnership with White Hat.

Oryx partners with White Hat

ORYX Gaming, a subsidiary of Bragg Gaming Company, has announced that it will offer exclusive content to gambling operators via the White Hat Gaming platform. 

In December, ORYX will begin distributing its goods through White Hat’s established network of partner operators. ORYX Gaming is a market leader in turnkey solutions for the iGaming sector, offering an unmatched suite of software and services. 

ORYX’s iGaming Platform, ORYX Hub, land-based and online casino content, Sportsbook, and Lottery solutions are all available. Our Omni-channel products interact seamlessly with third-party services, games, and networks, enabling a simple “one account – single wallet” solution.

The first games will arrive in the following weeks, with most titles coming in 2022. ORYX will reach at least 40 new brands in Europe and the United Kingdom due to a UK Gambling Commission license and additional licenses from local jurisdictions throughout the continent. 

White Hat Gaming is sure that the games released due to the relationship will be well-received by players, and further titles are in the works, all of which point to successful cooperation.

The gambling conglomerate has been focusing on consolidating its presence across multiple channels to increase awareness of its gaming library. ORYX successfully negotiated to get its products featured on Mr. Gamble’s Twitch feed, which, while it has a small viewership, is a novel method to communicate with consumers. 

Europe is far from White Hat Gaming’s primary focus, as the company just announced the formation of a new dedicated branch dedicated only to the US iGaming market. In October, Scientific Games reported a content agreement with White Hat Studios, the company’s US-based business.

Significant Increase in Its Commercial Footprint

White Hat is available in territories that comply with the Malta Gaming Authority’s (MGA) licensing requirements, whereas ORYX has poised for major commercial expansion. Bragg COO Chris Looney expressed delight at the prospect of collaborating with White Hat Gaming, an established platform supplier, to expand the reach of the ORYX games. 

Chris Looney, COO of Bragg Gaming Company, noted, “Our portfolio of brands to whom we can deliver exclusive iGaming content has been expanded, particularly in the UK, where we want to exploit our new license.” This deal accomplishes our objectives and strengthens our resolve as we continue to push forward across Europe.”

Kola Okoko, White Hat Gaming’s head of content, expressed similar delight at adding the ORYX Gaming catalog to the company’s specialized distribution platform. “We’re constantly striving to add the best titles and expand our offering, and this arrangement with ORYX strengthens our portfolio,” Okoko noted.