Playson has partnered with William Hill to see the igaming and sports betting operator launch its real-money content in Italy.

Playson – William Hill Link-Up

The deal provides for integrating Playson’s repertoire of titles, which includes Buffalo Power Megaways, Royal Coins: Hold and Win, and Diamond Fortunator: Hold and Win.

In addition, the agreement provides the operator with access to Playson’s retention-boosting suite of integration-free engagement features, which includes jackpots, tournaments, feature triggers, and free spins.

The relationship with William Hill followed Playson’s recent tie-up with Venezuelan operator Triples earlier this month, as the supplier pursued considerable growth outside of Europe. The content partnership, which comes as the former seeks to strengthen its position in the Latin American area, will see Playson provide the online casino and sports betting operator with its igaming suite.

Quotes from the Press Release

Blanka Homor, Playson’s sales director, said: “We are happy to partner with one of the industry’s most recognizable operators in William Hill, solidifying our presence in the critical Italian market.”

“Our player footprint continues to expand across Europe and beyond, after a series of significant commercial transactions and new market entries in recent months.”

Triples, which claims to be “actively growing” its digital gaming content portfolio in response to a “boom in client acquisitions,” predicts that this latest addition will help the company to “draw a broader audience.”