Optimove has revealed Peter Miles’ hiring as director of sales, a move the company says would play a “significant role” in its ongoing global expansion efforts. According to the CRM marketing department, this latest hire demonstrates the company’s continued strategic investment in growing its customer base as a critical growth engine.

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Miles is credited with establishing and implementing the global business strategy for OpenBet and, more recently, SG Digital throughout the course of his 18-year igaming career. As commercial director and later as vice president of business development, he was responsible for increasing revenue at sports betting and casino operators such as William Hill, Betfair, PMU, Coral, and Sportsbet. In addition, he led the World Lottery Association’s operators’ international expansion into the digital sector, including Danske Spil, Nederlandse Loterij, Loto Quebec, and BCLC.

Quotes from the Press Release

“We’re delighted to welcome Peter to Optimove, where he’ll be responsible for enterprise sales in the new igaming and ilottery industries,” said Motti Colman, senior director of sales at Optimove.

“Peter is an invaluable addition to our staff. His experience, knowledge, and insight into the igaming sector will be critical as we build our sales operations and grow our portfolio of tier one and state lottery operators.

“As this and past appointments demonstrate, we are committed to keeping Optimove one step ahead of the competition and providing the finest offering and service possible to both prospects and clients.”

“I’m thrilled to join Optimove and contribute significantly to the company’s quick growth initiatives,” Miles stated. “I’d want to express my gratitude to SG Digital; I absolutely loved my time there, and

“I’m looking forward to taking on my next challenge at Optimove. Having been at the vanguard of the iGaming industry’s growth, Optimove is a firm I’ve always admired, with its next-generation artificial intelligence technology enabling leading operators. To scale personalization and orchestration of customer journeys. I’m looking forward to the challenge of strengthening relationships with Operators in order to enhance CRM Marketing strategies and player experiences.”