Oryx expands gambling presence in the UK via Novibet acquisition

Oryx expands gambling presence in the UK via Novibet acquisition

Oryx Gaming has increased its footprint in the United Kingdom even further after launching its content portfolio with an online casino and sports betting provider Novibet. 

Oryx buys Novibet stake 

This means that Novibet’s UK customers will get access to exclusive titles from Gamomat and Peter & Sons and games produced in-house by the business.

Additionally, Egyptian Magic, the premiere title from the soon-to-be-launched studio Atomic Slot Lab, will be made available to local players via Bragg. Oryx has also launched its content with Novibet in Greece, with further regulated markets scheduled to follow next year.

The debut comes on the heels of Oryx obtaining a license in the United Kingdom in November, allowing it to sell its content to businesses in the area. Earlier this month, the company launched its content in the region alongside the 888casino igaming brand.

According to H2 Gambling Capital, the total addressable market for the online casino sector in the UK is expected to reach roughly US $5.9 billion (£4.4 billion) in 2022, making it the world’s largest regulated igaming market. 

Quotes from the Press Release

We are happy to include Oryx’s unique content in the UK, and we are convinced that our clients will love the thrill and entertainment provided by its games,” said Yannis Xirotyris, chief commercial officer at Novibet.

“In Oryx, we have a dependable partner in whom we have complete confidence will continue to develop excellent games that our clients adore.”

Chris Looney, Bragg’s chief commercial officer, added: “We are thrilled to deliver our material to a new audience in the United Kingdom, a region where we have high objectives and which provides tremendous potential and growth opportunities.”

“Our connection with Novibet is thriving, and we are pleased to expand our collaboration in 2022 by entering new markets.”


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.