Crucial Compliance secures partnership with Digital Division

Crucial Compliance secures partnership with Digital Division

Digital Division has partnered with Crucial Compliance of Gibraltar to leverage its whole product line, including its business intelligence player protection solutions.

Crucial Compliance partners with Digital Division

Crucial Compliance – Digital Division Deal

 The UK-based firm, which owns the affiliate portal Slots Temple, is stepping up its accountability and compliance efforts following its admission to the Responsible Affiliates in Gambling program last year.

This integration seeks to manage every part of a player’s journey, from initial interaction with the site and onsite gameplay to exit to an operator. Players are monitored across the whole product portfolio via tailored CRM communications and the integration of responsible gambling messaging throughout the lifetime.

Quotes from the Press Release

“Since Digital Division’s beginning, responsibility has been the main priority, and partnering with Crucial Compliance was a natural next step in our growth,” Suzanna Jiggens-Johnson, marketing director of Digital Division, noted.

“With the launch of our Slots Temple tournaments offering, which allows players to participate in free-to-play tournaments on our site, we wanted to ensure that as a leading, responsible affiliate, we maintained a high level of Compliance while still providing a first-class experience to our players.

“By collaborating with the Crucial team, we gained expert counsel as we expanded our firm, rather than simply obtaining a software solution. CBI creates a single customer view; there is a single, absolute truth across the organization, as opposed to marketing, finance, and executive views of the same data.”

“We are honored to have been chosen by the team at Digital Division and to be providing them with our powerful, important business intelligence and crucial player protection solutions,” said Andy Masters, Chief Operating Officer of Crucial Compliance.

“We offer the only platform created from the ground up by igaming professionals for the sole goal of managing players using automated behavioral processes, with an emphasis on generating sustainable revenue from players while keeping them in the ifun zone. Additionally, a professional training, data, and analytics team supports the tool.

“CBI increases the productivity and efficiency of the operations and CRM teams, freeing up the Digital Division team to focus on strategy and responsibly recruiting and managing talent.” We look forward to a long and prosperous collaboration with Digital Division.”

Avatar

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.