Blueprint indicates an ‘agreement’ with Banijay regarding IP continuance

Blueprint indicates an ‘agreement’ with Banijay regarding IP continuance

Blueprint Gaming has agreed to collaborate with Banijay Brands to develop Deal or No Deal titles under the former’s intellectual property license. 

Blueprint – Banijay Link-Up

Blueprint will be able to continue developing material based on the TV game show format under the rules of the trademark licensing agreement, with the developer’s next installment – named Deal or No Deal: Banker’s Bonanza – set for release next month.

Following the success of multiple products based on Banijay’s Deal or No Deal IP in the United Kingdom, the games company is planning to release new versions in Canada for the show’s counterpart, Le Banquier. In addition, this extended collaboration offers Blueprint access to a number of new global brand IPs, which will help the company expand its presence across numerous markets and diversify its slot portfolio. These include the worldwide distribution rights to Big Brother, Black Mirror, The Money Drop, and The £100,000 Drop, as well as Peaky Blinders.

Moreover, Blueprint Technologies has renewed its agreement with Banijay Brands to offer Deal or No Deal-branded games to the UK land-based market. The slot machine maker has seen considerable economic success with the name, with titles such as Deal or No Deal Diamond Jackpots, Deal or No Deal Diamond Jackpots, and Deal or No Deal Diamond Jackpots. What’s in Your Box and Lightning Deal or No Deal.

Quotes from the Press Release

“Within the UK land-based market, Deal or No Deal continues to reign supreme as players identify the brand’s quality features in generating an immersive gaming experience,” said David Purvis, managing director of Blueprint Operations.

“Extending our existing agreement with Banijay Brands is a critical step in our product development strategy as we strive to create more interesting content for our client base to enjoy.”

“The Deal or No Deal brand is a critical component of Blueprint’s overall identity and content offering, and we’re thrilled to have signed this new partnership with Banijay Brands,” said Lauren Bradley, head of commercial at Blueprint Gaming.

“In addition to offering more engaging Arrangement or No Deal content to the United Kingdom and Europe, this latest deal is critical in expanding our global reach by introducing these types of games to Canada. Additionally, we’ll gain access to new intellectual property that we’re quite thrilled about.”

“For years, the Blueprint Gaming and Technologies teams have produced and delivered high-quality games based on our Deal or No Deal brand,” concluded Lex Scott, commercial director, gaming and gambling at Banijay Brands.

“We had no issue in extending our cooperation with both organizations in order to further develop the brand and IP.

“We’re also looking forward to collaborating with Blueprint Gaming on several of our other licenses and ensuring Banijay Brands have a strong global presence, particularly in the United States and Canada.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.