Entain unveils £100 million The Ennovate innovation center

Entain unveils £100 million The Ennovate innovation center

Entain, an online casino and sports betting conglomerate, has created Ennovate, an innovation center supported with a £110 million investment to become a “global leader in innovative entertainment.”

The Ennovate innovation center

Entain lauded its new hub, stating that Ennovate’s role will be to research developing fields and cooperate with UK, European, and global partners while announcing its aims to investigate the non-fungible token, virtual reality, and augmented reality sectors.

The hub will investigate the construction of a “pioneering virtual reality multi-sports club experience” and high-street VR arcades. At the same time, NFTs will be rolled out across the group’s businesses, with PartyPoker leading the charge. The PartyPoker NFTS, powered by Theta Labs, are meant to highlight ‘iconic video moments and tournament trends’ throughout the site’s history.

To assist Ennovate, Entain plans to construct a lab in Charterhouse Square, Farringdon, London, in the spring, close to the UK headquarters of TikTok and Snapchat, where the firm’s innovation team will collaborate with commercial and non-profit partners. The lab will include an “Experience Zone” where customers, investors, partners, and staff can test developed immersive experiences while collaborating on metaverse goods.

In addition, the institution will offer accelerator and incubator programs, with the former investing £5 million in individual innovative initiatives. Further, the operator has stated that startups focused on an immersive experience, interactive entertainment, and the metaverse will be invited to participate. Additionally, Entain intends to develop relationships and partnerships with “technology innovators,” having already collaborated with Verizon on the Ennovate 5G Lab project; BT on exploring Entain’s computing and also working to drive 5G usage; and Theta Labs on assisting the firm in achieving its NFT goals.

Finally, Entain has connected the new project to its ESG projects, granting its not-for-profit partners access to Ennovate’s technology advancements and funding, including Chance for Childhood and Climate Hack AI.

Quotes from the Press Release

Entain CEO Jette Nygaard-Andersen remarked, “We want to pioneer new, exciting products and experiences for our customers and leverage our cutting-edge technology to pioneer improvements in sports, gaming, and interactive entertainment for the Metaverse.”

Sandeep Tiku, chief operating officer of Entain, added: “As the metaverse takes shape, our goal is to bring the most thrilling experiences in immersive sport, gaming, and interactive entertainment to life.”

“By collaborating with others, we believe we can do great things more quickly, both for our customers and to apply these technologies and skills for the greater good of society.” Additionally, we aim to leverage our position as a global technology leader to assist and expand the reach of innovation,” Nygaard-Andersen stated.

“By collaborating with partners worldwide, Ennovate will illustrate how Entain’s industry-leading technology can revolutionize consumer experiences while also delivering tangible benefits to society.”


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.