Play’n Go, a Swedish provider, has inked a “landmark agreement” with Nederlandse Loterij, which will see the introduction of its real-money slot repertoire. 

Play’n Go – Dutch Lottery Link-Up

Following a technical integration, games such as Rise of Olympus, Book of Dead, Gigantoonz, and Super Flip will become available to Nederlandse Loterij.

Nederlandse Loterij, dubbed one of the “biggest providers of games” in the Netherlands, was founded in 2016 by the merging of the Nederlandse Staatsloterij and De Lotto.

Play’n Go was one of the first vendors to offer games in the newly regulated Dutch market, with over 200 titles live and prepared for the market’s October 2021 start.

Quotes from the Press Release

“The newly regulated Dutch market is one of the most exciting in the industry right now, and everyone at Play’n GO is looking forward to offering fun and entertainment to the Nederlandse Loterij’s players,” said Stuart Trigwell, head of sales Western Europe for Play’n Go.

“The Nederlandse Loterij and Play’n Go are natural collaborators in a variety of ways, not the least of which being that we share similar ideas regarding player safety, responsible gaming, and ensuring that gaming is first and foremost enjoyable.

“This arrangement marks the start of what we hope will be a long engagement that will see the development of exclusive and localized content aimed at ensuring that Dutch lottery players enjoy gaming entertainment that speaks to them.”