The National Hockey League (NHL), MGM Resorts, and the BetMGM sports betting and gaming brand have extended their “groundbreaking relationship” for an additional multi-year period. 

NHL – MGM extension 

As an approved sports betting and resort partner, MGM will continue to leverage NHL brands to enhance the customer experience and to integrate with its events via camera-visible signage and on-site activation possibilities.

In addition, BetMGM and MGM Resorts will retain the opportunity to communicate with hockey enthusiasts via communications to NHL fan database subscribers. The announcement comes as MGM Resorts, the NHL’s first official sports betting partner, prepares to host the NHL all-star weekend festivities in Las Vegas this week (February 4-5) at the casino firm’s T-Mobile Arena.

“Our company is thrilled to continue our relationship with MGM Resorts and BetMGM. Our renewal allows us to continue collaborating on innovative content programming to engage our devoted fans,” said Evin Dobson, NHL group vice president of relationship marketing.

It is also added that the organization looks forward to expanding our connection with MGM Resorts and BetMGM and collaborating on new fan engagement options. 

Lance Evans, the senior vice president of sports and partnerships at MGM Resorts stated that the partnership with the NHL has been a fantastic success, giving them to provide guests and hockey fans with unrivaled access to their favorite teams, along with BetMGM. It will continue to support the League’s audience growth while providing fans with new and interesting experiences.

Quotes from the Press Release

“This agreement enables BetMGM to deliver the best-in-class hockey product, featuring a diverse array of NHL wagering possibilities,” BetMGM CEO Adam Greenblatt noted. We will continue to collaborate with the League to build our fan base as we enter new markets.”