On Air Entertainment is ready to expand its footprint in the United Kingdom following the signing of significant agreements with two of the market’s most prominent online casino operators, Betway and 32Red. 

On Air links up with Betway and 32Red

Both organizations will immediately receive access to OnAir’s acclaimed premier blackjack product, enabling them to bring the player-centric game to the devices of its UK players.

After previously partnering with Super Group-owned Betway to provide its live casino product in other regions, OnAir will now bring its premium content to Betway’s UK-facing casino, providing a variety of dedicated tables and leveraging Betway’s broad market reach. By establishing a new collaboration with 32Red, an award-winning online casino operator part of the Kindred Group, the live casino studio has increased its presence in the United Kingdom.

The agreements, which come just weeks after OnAir announced its historic entry into the UK regulated market, underscore the fast-growing company’s commitment to providing competitive, high-quality content to clients in key-controlled countries worldwide. Since its initial blackjack release in November 2021, OnAir has expanded the offering by bringing four new locations to life, each with its style. Betway and 32Red will also have the ability to connect to a variety of different live casino experiences in the coming months as the studio extends and enriches its live dealer suite with classic and new titles.

Key Notes

According to Anthony Werkman, CEO of Betway, On-Air has been a tremendous provider of live casinos in other markets, and it’s fantastic that they’re now able to extend that offering to UK consumers via their latest deal with them. For clients who will access the new premium content, the online casino experience is critical.

In addition, Adam Newnham, Commercial Operations Manager at 32Red, noted that they are happy to offer their players OnAir Entertainment’s freshly new live casino offering via the Microgaming platform.