Betano has agreed to become the official sports betting partner of Bulgarian football club FC Lokomotiv Sofia for the next three years. 

Betano – Lokomotiv Sofia Deal

The online gambling operator, which is a subsidiary of Kaizen Gaming, will have its emblem printed on the football club’s playing uniform, as well as on other Railwaymen-related assets.

The branding was unveiled for the first time on Sunday 13 February, when Lokomotiv Sofia drew 1-1 with CSKA Sofia, who are presently second in Bulgaria’s First League. Tsvetin Yordanov, Kaizen Gaming’s Country Manager for Bulgaria, expressed his joy at the announcement of the cooperation with Lokomotiv Sofia, a historic football club with an excellent team. They are overjoyed that the Betano emblem will now appear on Railwaymen shirts, and they look forward to celebrating victories and collaborating on social initiatives in the future. 

This sponsorship demonstrates the company’s unwavering commitment to the Bulgarian market and its support for the country’s sports and society. The partnership comes on the heels of Kaizen Gaming’s formal launch in Bulgaria, the company’s eighth country of business. Through its Betano and Stoiximan brands, the corporation operates in seven additional countries throughout Europe and South America.

Lokomotiv Sofia owner Ivan Vassilev expressed his pride that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally recognized corporation. Lokomotiv Sofia is not just a club for him; it is a mission. That is why Betano is more than just a generic sponsor; it is a long-term partner with whom they will build the purpose. He is certain that their teamwork will enable them to accomplish the goals, and that this is only the beginning of a long and fruitful relationship. Along with Lokomotiv Sofia, Kaizen Gaming and its subsidiaries partner with the Portuguese trio Benfica, Porto, and Sporting Lisbon, Atletico Mineiro in Brazil, Olympiacos in Greece, FCSB in Romania, and Club Universidad de Chile in Chile.

About the company

Kaizen Gaming is one of the world’s fastest-growing game technology firms. With a focus on technology and people, we strive to continuously develop our goods and services in order to offer our clients the finest and most trustworthy online gaming experience possible. They employ over 1,000 employees over two continents and operate two brands: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, and Chile) and Stoiximan (Greece, Cyprus). Obsessed with our clients, we’re continually pushing the frontiers of online gaming pleasure with technology and data.