Incentive Games, a supplier of free-to-play sports and casino games, has teamed with FanDuel Group, the world’s largest sportsbook, and online casino. 

FanDuel – Incentive Games Team-Up

This agreement will see Incentive Games provide the FanDuel brand, which is owned by Flutter Entertainment, with a custom Daily Free Game aimed at increasing traffic, retention, and reactivation of regular players across its online casino platform.

The game will be available in states where the brand offers online casino goods, with awards that will be customized for each player. Incentive Games, based in Edinburgh, strives to offer sports-related gaming material that will appeal to players who are not typically interested in casino products. Its CEO, John Gordon, stated about the alliance that they “took their time” in selecting the finest partner for them in the United States.

From the first meeting, it was evident that FanDuel would be that partner. They have an excellent culture, and the organization is committed to its product vision. We are thrilled to be collaborating with the FanDuel brand and organization, and we hope this is only the beginning. 

About the Company

The FanDuel Group is a holding company with a portfolio of market-leading businesses in gaming, sports betting, daily fantasy sports, and television and media. It operates in all 50 states of the United States and serves a total of 8.5 million consumers. Andrew Gradwell, FanDuel Group’s VP of iGaming Product, stated that they are constantly searching for new and exciting ways to bring value to their players, and they believe that Incentive’s daily free game mechanics will enable them to flourish in this area.