Relax Gaming, the iGaming aggregator and developer of original content, has entered into a Silver Bullet collaboration agreement to integrate online games provider Blue Guru‘s library of products. 

Relax Gaming – Blue Guru Deal

Blue Guru, a developer specializing in historical and mythological games, is the newest developer to profit from the industry’s leading distribution scheme, Relax’s Silver Bullet. The agreement gives Blue Guru access to the aggregator’s extensive network of tier-one operators, as well as unmatched speed-to-market, allowing it to engage a bigger audience than ever before.

The studio’s founders have almost two decades of expertise developing games, ranging from specialized, local online slot titles for specific markets to large international bestsellers. Additionally, the agreement with Relax Gaming will enable Blue Guru to develop, manufacture, and distribute its cutting-edge content more quickly than ever before, while also expanding the portfolio of high-quality games available to Relax’s tier one operator partners.

Executive Notes

Simon Hammon, CPO at Relax, commented on the deal, stating that the company has quickly grown its already-established catalog of games and will continue to do so with this new Silver Bullet alliance. They are overjoyed to be able to bring more of Blue Guru Games’ innovation and engagement in online games to a broader market and look forward to assisting them in reaching the next stage of their development.

The agreement demonstrates the platform’s capacity to elevate our partners’ profiles among leading operators. They look forward to working together for years to come to accomplish the company’s goals.

Blue Guru Games’ Andrew Braithwaite stated that the entire team is driven to make the stories in their games as exciting and engaging as possible, ensuring that gaming is more fun than it has ever been. Relax in the right partner for them due to their long-standing relationship with the team and direct interaction with players. The Silver Bullet curriculum is precisely what they require to advance their career as an iGaming Developer. They are also anticipating the benefits of this collaboration.

Relax Gaming has established itself as one of the industry’s premier B2B suppliers, having won over ten awards in 2021, with additional nominations already revealed for the 2022 award season. Now one of the industry’s largest aggregators, Relax offers more than 3,000 online casino games, ranging from its own high-performing proprietary slots to a sizable, diverse library of material from carefully selected third-party studios via its partnership programs.