Tabcorp and Lottoland get greenlit to operate with Victoria Keno licenses

Tabcorp and Lottoland get greenlit to operate with Victoria Keno licenses

Tabcorp, an Australian gaming company, and Lottoland, the national branch of online lottery betting operator Lottoland, have been granted 20-year licenses to conduct keno games in Victoria. 

About the Keno Licenses

Both licenses, which were issued by the Victoria State Government, take effect on 15 April and allow Tabcorp and Lottoland Australia to provide retail and digital keno games in Victoria on a non-exclusive basis.

The licenses are valid until 2042 and are the first dual licenses — encompassing both online and retail channels – given by any Australian state. Tabcorp formerly held keno exclusivity in Victoria through its current, retail-only license, which was given in 2012 for AU$60 million (£32.0 million/€38.4 million/US$43.6 million). However, after the Victorian government’s Keno Licence Review, it chose to reinstate the state’s previous structure of two permitted Keno operators and allowed companies to apply for new licenses.

Nigel Birrell, Lottoland’s chief executive, stated that the company is delighted to have been given a Keno license by the Victoria State Government and looks forward to launching KenoGo in 2022. Most crucially, this license means that consumers in Victoria will be able to play Keno online for the first time ever on their smartphone or computer, thanks to new gaming experiences and expanded selection provided by Lottoland.


Sue van der Merwe, Tabcorp’s managing director of lotteries and keno, stated that the company is glad to continue working with the Victorian government. with this license’s extended-term and broader channel flexibility. The new structure will allow the operator to continue providing world-class Keno to Victorian players while safely growing the game, backed by their large retail and brand presence and knowledge learned from our existing Keno online company. T

Tabcorp also possesses exclusive rights and licenses to conduct Keno in New South Wales, in collaboration with co-licensee ClubKeno Holdings, as well as in the Australian Capital Territory, South Australia, and Queensland.


Lottoland Limited is a Gibraltar-based firm. One of its primary lines of business is the provision of online wagering on the outcomes of more than 30 lottery draws. Lottoland currently holds lottery licenses from national regulatory bodies in Gibraltar, Italy, the United Kingdom, Ireland, Australia — where it holds a wagering license — South Africa, where it holds a fixed-odds contingency license in addition to B2C and B2B licenses — and Sweden, where it holds an online gambling and betting license. The company offers consumers the opportunity to win cash and non-monetary prizes through digital scratchcards, online table games, card games, and slot games. Since 2019, the company has added sports betting to its offerings. Australia’s largest gambling company, Tabcorp workforce is consists of more than 5,000 people. It has become the country’s largest provider of lotteries, Keno, wagering and gaming products and services. 

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.