Zynga, developer of Zynga Poker, set to Launch NFT Game

Zynga, developer of Zynga Poker, set to Launch NFT Game

Zynga, an online and mobile game producer that introduced FarmVille, CSR Racing franchises, and social-game Zynga Poker, has revealed plans to enter the non-fungible token (NFT) and blockchain-based gaming markets, among other Web3 expansion plans. 

Zynga’s Next Project

The developer’s intentions for blockchain-based gaming come four months after the company appointed Matt Wolf as vice president of blockchain gaming in November 2021. Zynga is also reportedly considering increasing the size of its blockchain team from 15 to approximately 100 by the end of the year.

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The billion-dollar game studio first made waves in the cryptocurrency world last year when it appointed Matt Wolf, a 30-year veteran of the gaming business, as Vice President of Blockchain Gaming to spearhead the company’s foray into the booming industry. Additionally, Zynga revealed intentions to expand its blockchain gaming team from 15 to up to 100 personnel by the end of the year. Additionally, the company may soon be acquired by video-game behemoth Take-Two Interactive, publisher of Grand Theft Auto, which recently announced a $12.7 billion acquisition deal slated to close in the first quarter of 2023. 

Matt Wolf, speaking with Axios about Zynga’s proposed blockchain-based games, stated that the company’s planned blockchain-based games will be entirely new since it “doesn’t make sense” to immediately begin adding NFTs to existing games such as FarmVille. He stated that the new games will be similar to Mafia Wars, a now-defunct social media game in which participants play role of gangsters and tried to construct their mafia family.

Wolf has made it clear that the company’s game developers will always choose to opt-in or out of any NFT plans — a stance likely influenced by internal protests against the technology at other gaming companies, such as EA and Ubisoft. Despite the criticism, Wolf views NFT and blockchain technology as the logical next stage in Zynga’s progression, with tokenized systems enabling gamers to experience new and more realistic forms of value, ownership, and wealth creation.

Their goal is to expand Zynga’s audience reach and enhance engagement and retention by developing an immersive gaming experience for their players. When examining the larger picture of how gaming communities perceive tokenized systems, Zynga is to make take a more aggressive stance in the blockchain-based gaming sector than many other gaming companies, as cryptocurrency-related features have frequently elicited backlash from enraged gamers. According to some gamers who have included NFTs in their gaming experience, businesses are simply searching for new ways to monetize from their clients.

About the Company

Zynga Inc. is an American social game developer based in San Francisco, California. The company was started in April 2007 and is headquartered in San Francisco, California. The company focuses on mobile and social networking platforms in particular. Zynga’s mission statement indicates that it is committed to “connecting the globe through games.” Zynga launched its most popular game, FarmVille, on Facebook in June 2009, and within six weeks had surpassed 10 million daily active users (DAU). Zynga had 30 million monthly active users as of August 2017. (MAU). In 2017, its most popular games were Zynga Poker and Words with Friends 2, which combined for approximately 57 million concurrent users; and CSR Racing 2, the most popular racing game on mobile devices. Zynga began trading on the New York Stock Exchange on December 16, 2011, with the ticker ZNGA.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.