Relax Gaming expands visibility with the Lottoland partnership

Relax Gaming expands visibility with the Lottoland partnership

Relax Gaming, an industry-leading iGaming aggregator, has partnered with Lottoland to provide the operator with a portfolio of award-winning and unique games. Relax’s aggregator platform currently features over 3,000 online casino games built by both partner suppliers and in-house development teams. 

Relax Gaming – Lottoland Agreement

Relax Gaming, the igaming aggregator and provider of proprietary content, has reaffirmed its industry-leading credentials with a partnership to supply its library of games to Lottoland. The partnership would provide access to the operator group’s 15 million-strong international customer base to its award-winning repertoire, which includes player favorites Temple Tumble, Snake Arena, and the blockbuster hit Money Train 2. Along with Relax’s massively popular in-house titles, Lottoland will have access to material from Relax’s 50+ hand-picked aggregated partners, made possible by the company’s massively successful Powered By Relax and Silver Bullet partnership programs.

The transaction is expected to dramatically increase Relax’s exposure to major countries, with Gibraltar-based Lottoland operating in 15 markets, several of which are expected to be high-priority markets for both parties. Lottoland, in addition to offering international lotteries, also offers a premium sportsbook, bingo, and casino – with the agreement expected to further bolster Lottoland’s iGaming offering thanks to Relax’s award-winning collection of titles. Nadiya Attard, CCO at Relax Gaming, commented on the agreement, stating that it will increase the provider’s visibility significantly and demonstrates the provider’s continued ambitious objectives for market expansion and growth. She continued, “It’s always a joy to partner with the world’s premier online businesses who have such a deep grasp of their player base and continually make such a significant effect on the market through innovation and a high-quality product.”

Fresh Products for Lottoland Customers

Nigel Birrell, Lottoland’s CEO, noted that their ideal supply partner would bring something fresh to the platform while complementing their main lottery product. 

Relax Gaming clearly fits that description with its varied portfolio of exclusive products, which is precisely what we need to meet the demands of their growing player base and attract new audiences. Relax now provides its clients over 3,000 online casino games, including exclusive titles, developed in-house and a plethora of content pooled via its Silver Bullet and Powered By Relax partnership programs. Relax Gaming has been recognized by the industry as a true driver of differentiation, having received a slew of awards for its innovative approach. The studio won over 15 major awards last year, including “Casino Content Supplier” at the 2021 EGR Nordic Awards, as well as “Casino Software Supplier” and “Mobile Innovation” at the EGR B2B 2021 Awards.

 

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.