Jada Gaming, which provides A.I solutions for online casino and sports betting brands, enters into an exclusive arrangement with Unidesa Interactive to utilize artificial intelligence in the operation of gaming lounges.

Jada Gaming – Unidesa Deal

Jada Gaming has signed an exclusive collaboration agreement with Unidesa Interactive for Spain. Unidesa Interactive is a subsidiary of CIRSA’s B2B business, which is a market leader in the gaming and leisure sectors in Spain and Latin America.

Through this agreement, artificial intelligence will be integrated into Unidesa Interactive’s Forward Systems via the Jada Brain AI platform, a collection of custom-built solutions aimed at enhancing the most critical aspects of game management, such as responsible gaming actions, among others, thereby increasing the system’s efficiency. Additionally, Jada Gaming’s knowledge and analysis of data will enable more precise targeting of marketing efforts. Furthermore, the complete list of operators who have chosen Forward Systems will now be able to add the new artificial intelligence modules, boosting their performance and optimizing real-time room management.

Furthermore, Jada Gaming’s data skills and analysis will enable more precise targeting of marketing efforts. However, operators who have already chosen Forward Systems will now be able to add the new artificial intelligence modules, enhancing their performance and optimizing the real-time administration of their rooms.

Corporate Notes

Alberto Alfieri, the co-founder of Jada Gaming, stated in a statement that they are thrilled to begin working with Unidesa Interactive and integrate their modules into the networks of the land-based gaming industry’s giants. Their Jada Brain artificial intelligence technology is extremely powerful, and they have optimized it for physical gaming activities.

Josep MaCasas, Director of Cirsa’s B2B division, adds that by integrating this artificial intelligence solution from Jada Gaming, Cirsa will be able to offer Spain’s first room management system. Without a doubt, an added value to our Forward Systems, which currently has 42,000 connected units worldwide.

About Jada Gaming 

Jada Gaming has developed Jada Brain, an all-in-one artificial intelligence solution for optimizing the iGaming industry’s marketing and operations. With igaming operators under increasing pressure from competition and advertising restrictions, the primary goals and challenges of iGaming operators are to increase player retention, reduce bonus costs, and optimize operational efficiency.

Jada Brain is a data analytics platform that leverages artificial intelligence to optimize marketing efficiency through content personalisation, bonus abuse detection, customer relationship management, and affiliate optimization. Additionally, Jada Brain assists operations managers with customer mood research and a responsible gambling engine that identifies prospective problem gamblers before their gaming becomes more than recreational. Jada Brain can be implemented in a matter of weeks, and its predictive analytics enables precise and transparent business decisions while enhancing ROI.