Illinois Casino: Unified Gaming Platform Deployed at Hard Rock Casino Rockford

Illinois Casino: Unified Gaming Platform Deployed at Hard Rock Casino Rockford

Hard Rock Casino Rockford and Quick Custom Intelligence (“QCI”) announced jointly that the QCI unified gaming platform has been deployed, the crew has been educated, and the product is currently in use at the new location in Rockford, Illinois.

Hard Rock Casino- Quick Custom Intelligence Integration

The platform integrates player acquisition, marketing, and gaming with real-time operational capabilities created specifically for the casino and hospitality industries. This data-driven software is designed to help casinos optimize their resources and earnings, manage marketing initiatives, and boost client loyalty. QCI’s software is implemented in over 50 casino resorts across North America, as well as over 3,000 sites worldwide, with operators managing more than $10 billion in yearly gross gaming revenue.

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Corporate Notes 

When they wanted a tool that properly encompassed all of the critical areas of player development, they looked no further than QCI. QCI provides complete visibility into hosts’ efforts to grow their businesses. The most impressive aspect, however, was the technical support and ease of deployment of the platform tailored to the market, according to Tim Schipper, Director of Player Development at Hard Rock Casino Rockford. Additionally, Schipper noted that QCI Host is a “strategically important, long-term solution for player development departments in the gaming industry, created by gaming industry professionals for gaming industry executives.

Dr. Ralph Thomas, CEO of QCI, noted, “this deployment demonstrates how critical it is to have the right tooling in place even during the very early stages of a new property.” The Rockford team has been able to establish real-time connections with their high-value guests by utilizing the QCI Host Platform. With over 1,000 customers of the QCI Host system across a range of property sizes, we are proud of how our proven platform has adapted to the Hard Rock Casino Rockford’s dynamic needs.

Hard Rock Casino Project Milestone

Hard Rock opened a temporary casino in Rockford in November 2021, and its permanent facility received a 4-0 Illinois Gaming Board decision this month. According to the gaming board, Hard Rock Casino Rockford must first submit mandatory disclosures, seek and IGB permission to begin construction or gaming at the proposed facility. The operator has two years to complete the project. The $310 million casino project will create 1,200 permanent jobs and another 1,000 during construction and a minimum yearly gaming payout of $7 million to the City of Rockford. On June 28, 2019, Governor JB Pritzker signed into law a gaming expansion bill permitting a casino to be developed in six Illinois communities, including Rockford.

About Hard Rock Rockford 

The Hard Rock Casino Rockford will have 64,000 square feet of gaming space, multiple dining options, and a Hard Rock Live entertainment facility. Once operational, the project will provide approximately 1,000 part-time and full-time jobs and pay the City of Rockford $7 million in gaming taxes.

About QCI

The QCI Platform combines player development, marketing, and gaming technologies in the gaming and hotel industries. QCI’s groundbreaking, highly customized software is in over 50 North American Casino Resorts and 3,000 sites worldwide. QCI products are built on the QCI Platform, a best-in-class on-premises, hybrid, or cloud-based technology that enables completely coordinated activities across gaming or hospitality businesses. 


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.