BetParx, which is owned by Greenwood Gaming & Entertainment, is rapidly expanding throughout the iGaming and interactive wagering sectors and has now tasked Playtech with modernizing the app’s technology stack, which unifies the casino and sports products under one roof.

About BetParx Rebrand

This will be accomplished through Playtech’s Information Management Solution, which provides operators with complete control over important parameters such as player lifetime, demands, and expectations. BetParx will be able to better alter its offers and respond to player preferences as a result of the solution.

Mor Weizer, CEO of Playtech, expressed delight at the prospect of collaborating with the company and bringing its product completely online in New Jersey and Pennsylvania via BetParx. The app is likely to expand to additional markets. According to Weizer, Playtech’s software and expertise deliver a superior client experience, which is just what the highly sophisticated consumer market in the United States wants. Weizer noted that Playtech was interested in expanding its presence in the United States through important gaming and sports betting jurisdictions, and the partnership with BetParx was a step in that regard. Additionally, the redesigned app includes a variety of Playtech-developed casino games and original productions, which should raise BetParx’s position in the extremely competitive iGaming sector.

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Playtech Expands Further

Matthew Cullen, BetParx’s SVP of iGaming and sports, expressed pride in the app’s relaunch They are tremendously delighted to be launching BetParx in collaboration with an industry-leading technology partner in Playtech.” They’ve simplified and streamlined the sign-up, deposit, and cash-out processes to rival anything else in the industry.

Matthew Cullen, BetParx’s SVP of iGaming and sports, is certain that the BetParx product is capable of providing an excellent user experience for lovers of either sports or casino gambling or both. BetParx is now accessible for download in both jurisdictions, and Pennsylvania is licensed as a provider in both states as well as Michigan. Playtech acquired exclusive rights to The Million Dollar Drop earlier this year and kept rights to Deal or No Deal Bingo. The company has been steadily expanding its presence in the region.